We developed a PR campaign to support the announcement of JUST Water‘s partnership with the ASICS London 10K 2019.
Our team worked collaboratively with Virgin Sport and JUST Goods to help create the treatment announcing JUST Water’s involvement at the ASICS London 10K. This campaign was part of a wider sustainability initiative to remove single-use plastic from all of Virgin Sport’s race routes for 2019.
The JUST Water partnership was announced with a light-hearted social media interaction between Will Smith and Richard Branson and shared to their 44.4 million Instagram followers.
We strategically and successfully communicated the partnership and Virgin Sport’s sustainability commitments to media.
Will Smith, how did I do? https://t.co/BzPjCH3ZnG @virgin_sport @jaden #ASICSLDN10K pic.twitter.com/wAr0g7BkW3
— Richard Branson (@richardbranson) July 18, 2019