The hero sporting event of the Calendar year, Hackney Moves 2019 saw thousands attend the largest ever Hackney Half, Hackney Festival of Fitness and Hackney 5K!
Over 17,000 people ran the Hackney Half, making it one of the largest half marathons in the UK and the most popular in London. 60,000 people celebrated the spirit of community on the iconic Hackney Marshes across three days of interactive and experiential fitness activities.
The largest race in the UK to eliminate single-use plastic bottles, the Hackney Half removed 190,000 from the race course!
As the event’s PR Consultancy, EIGHTY4RED secured over 188 pieces of coverage across print, digital, TV and social media with a media reach of 5.9 billion. An increase of 2322% on the previous year.
Key coverage highlights included multiple articles across leading media outlets, such as:
10 x TimeOut
8 x Yahoo
5 x Daily Telegraph & Telegraph Online
5 X Evening Standard & ES Magazine
2 x MSN News
2 x Runner’s World
The following national TV and news channels covered the event:
Good Morning Britain
Media in attendance across the weekend included top journalists from titles including Elle, GQ, Sunday Times Style, The Times, TimeOut, ITV, Evening Standard and The Independent.