Working closely alongside Limelight Sports Club, we created and successfully executed PR campaigns for four of their 2021 headline events:
ASICS London 10K – The Largest Race Since Lockdown in March 2020
Hackney Moves – The UK’s Largest Outdoor Fitness Festival
Hackney Half – London’s Largest and Most Popular Half Marathon
Oxford Half – A Vital Return to Charity Fundraising for the Local Community
We developed all media messaging, onsite media management, influencer/VIP talent, and syndication of event assets.
Key Messaging was strategically created and communicated to UK national, consumer, broadcast and regional media resulting in:
TOTAL PIECES OF COVERAGE: 571
TOTAL ESTIMATED COVERAGE VIEWS: 5.9M
TOTAL ONLINE READERSHIP: 2.58BN