We invited health & fitness Influencers to celebrate the launch of Michelob Ultra’s official partnership with Hackney Moves, the UK’s largest outdoor festival of fitness.
The experiential event, held at Virgin Active Kensington, London, saw a selection of hand-picked macro and micro-influencers take on a series of high-intensity interactive fitness challenges and competitions including the Grid Games. This was followed by a presentation, music, food and low-calorie lagers.
Influencers in attendance tapped directly into Michelob and Virgin Sport’s target fitness/lifestyle demographics and generated over 95 posts across Instagram, using brand handles and hashtags.
