We negotiated a media partnership with Stylist magazine, the UK’s most-read women’s magazine, to officially launch the British 10K’s ‘Westminster 100’ charity initiative.
The campaign was launched with two full-page adverts in the Stylist print magazine, dedicated Emerald Street newsletters and an exclusive competition for their readers to win places to run as part of the Westminster 100 team.
70 winners ran alongside 30 of the country’s most esteemed and inspirational women eg. business leaders, philanthropists, entrepreneurs, sportswomen and journalists.
Teammates included: Holly Branson, Author and Philanthropist, Laura Haynes: UN Women UK – Global Chairwoman, Jessica Frey: Virgin Sport CEO, Melissa Hemsley: Celebrity Chef/Author, Alison Mitchell: The first woman to commentate for BBC Test Matches | Dr Zoe Williams: Health Doctor (ITV This Morning & BBC) Marine Tanguy: Founder MTArt / Forbes 30 Under 30 2018 etc.
We secured full-page print adverts in x2 issues of Stylist magazine [400,359 circulation per issue], x2 competition newsletters [130,000 subscribers], a feature on Stylist.co.uk [2 million monthly readers] and mutual data capture shared between Stylist and Virgin Sport.