Our brief by well-known natural energy drinks brand, TENZING was to raise awareness of the ‘TENZING Clean Air Tracker’ and ‘TENZING Clean Air Run Club’ and bring it into the mainstream arena.
Every year TENZING donate 5% of their profits to environmental projects, and for 2019/2020 focussed their efforts on combating air pollution.
“We’re doing all we can to make sure people have the option of an energising drink that’s free from chemicals and nasties, so why should that be any different for the air you breathe?” Huib van Bockel, Founder, TENZING.
TENZING teamed up with experts at King’s College London to create the TENZING Clean Air Tracker, which syncs with GPS tracking app STRAVA to show the live Air Quality Score of the user’s route and make polluted air visible for the first time! Once synced with STRAVA, the Air Quality Score automatically appears after every run, allowing people to tweak their routes; potentially cutting exposure by around 50%.
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We supported the launch of the Clean Air Tracker with a PR campaign that generated editorial coverage with a media reach of over 743 million across broadcast, national and digital outlets.
Key titles included: Bustle, Refinery29, The Metro, Runner’s World, TimeOut, AOL, BT.com, Yahoo News, Men’s Health, Yahoo Sport, The Guardian, Evening Standard, BBC News, The Sun, Bored Panda, Heart FM, The Daily Mirror, The Daily Express and Culture Trip.