Our team were hired by natural energy drinks brand TENZING to support its ‘Everest Challenge’ charity initiative to raise money for front line NHS workers and their families.
TENZING were due to take a group of people to Nepal in April 2020 for a once in a lifetime trip to Everest Basecamp and beyond. However, as a result of the global Coronavirus pandemic and UK lockdown, the trip was cancelled. So, the next best solution was to ‘bring Everest to us’.
Plant-powered by TENZING’s naturally energising drinks, the team of 4 climbers used their own staircases to climb the 58,070 steps and a record 6,506 flights of stairs it takes to virtually reach the 8,848m summit of Mount Everest – and back down again!
A challenge that took over 24 hours! The challenge was filmed throughout and those taking part wore smartwatches to record each step taken.
Jamling Tenzing Norgay, son of legendary Nepalese Sherpa Tenzing, joined the team via video calls throughout the challenge from his home in Darjeeling, to offer words of support and encouragement whilst sharing his personal experiences of climbing to the summit of Everest.
Rob Ferguson (51) successfully completed the challenge to become the first person to climb up AND down the height of Mount Everest.
“This should be an inspiration to everyone around the world. Just because you’re confined in your apartment or house during lockdown, doesn’t mean you can’t achieve great things!” Jamling Tenzing Norgay
Our media coverage, included a LIVE 5-minute interview on Sky News with Rob, generated a media reach of over 70 million across multi-media platforms.