Two successful product launches were executed for natural energy drinks brand TENZING. Their new blends of Raspberry & Yuzu and Blackberry & Acai – the world’s first and most powerful natural energy drink with plant-based BCAAs.
Product focused coverage was secured in key b2b industry/trade titles and consumer lifestyle media outlets. Titles included: Men’s Health, Fit & Well, DOSE, Welltodo, Just Drinks, FoodBev, Woman, The Grocer, and Wellness Edit.
TENZING became the first brand to launch a product on social fitness tracking app STRAVA. Over 167,000 users took part in the STRAVA x TENZING Unleash Energy Challenge to win pre-sale access.
TENZING is stocked in over 7,000 stores across the UK including Tesco, Sainsbury’s, ASDA, Marks & Spencer, Morrisons, Co-op, Boots, Whole Foods, Planet Organic, Holland & Barrett and As Nature Intended.