We created an innovative and engaging brand partnership between Virgin Sport and leading dating/networking app, Bumble. This bespoke partnership saw Bumble BFF become an official brand partner of the UK’s largest outdoor fitness festival, the Hackney Festival of Fitness.
A study conducted by Virgin Sport found that ‘Couples who sweat together stay together’. We, therefore, identified an opportunity to develop a unique and interactive cross-branded marketing strategy with networking app Bumble. From conception to execution, this successful collaborative campaign secured mutually valuable digital, social and offline brand exposure.
The campaign culminated at the festival with a Bumble take-over of the main stage that saw hundreds of couples taking part in a group workout and networking session.