We supported the international launch announcement of the Caribbean Climate Smart Accelerator to UK and US media.
The Caribbean Climate Smart Accelerator (CCSA) is a ground-breaking partnership between 26 countries and 40+ private sector companies, created to support the Caribbean’s ambition to become the world’s first ‘Climate-Smart Zone’. This includes climate solutions for resilience, renewable energy, development of sustainable cities, oceans and transportation. It will not only protect the region but create jobs and a new economy in climate-smart infrastructure.
On 9th August 2018, the CCSA officially launched at Mona Hall, Kingston Campus at UWI. Prime Minister of Jamaica the Hon. Andrew Holness gave the keynote speech, with addresses from the President of the IDB, Sir Richard Branson and Usain Bolt.
CCSA’s goal is to facilitate at least US$1 billion in projects, utilising innovative financing mechanisms which can blend funding from public, private and multilateral sources.
The campaign is supported by Bill Gates of Microsoft, Breakthrough Energy Coalition, Clinton Foundation, GSMA, Airbnb, The Nature Conservancy, Tesla, The Virgin Group, Willis Towers Watson, PwC, the Cadmus Group TIDES, Zero Mass Water, and the World Bank.
We worked closely alongside the Virgin Management communications team to develop the PR strategy for generating media coverage across the UK and US territories. This included: developing official announcement messaging, creating a bespoke database of British and American print, digital and broadcast journalists that cover business, environmental and climate news, and syndication of press assets.
Results: We secured an exclusive interview with Yahoo News and Richard Branson to discuss the initiative. Editorial coverage was generated in key media such as Yahoo Finance, Markets Insider, Washington Business Journal, Market Watch, & Clean Technica, with an estimated reach of over 427 million.